The 69 Eyes - 2012 - Red
01. Red (Radio Edit)
Sunday afternoon..a friend posts a picture on Facebook. A picture of two bottles "Kopparberg" (cider from Sweden) and the new single by The 69 Eyes entitled "Red". If you buy two bottles of "Kopparberg" cider at "R-Kioski" (a chain of convenience stores in Finland), you get the CD for free. A marketing campaign? Strictly speaking yes, and one we haven't heard of before anywhere else because it's probably advertised nowhere else. Anyway, let's walk to "R-Kioski", get two bottles of cider including the CD and put the thing in the stereo.
"Red" is the first single taken from the upcoming tenth The 69 Eyes album "X" (release date in Europe is scheduled on 28th September 2012). On YouTube, a "single teaser" was posted about a month ago and it sounded very atmospheric. Pretty much like The Sisters Of Mercy. According to Nuclear Blast the song is "the logical follow-up to the band's millennial milestones, "Blessed Be" and "Paris Kills", encompassing the typical Scandinavian melancholy and melody for which The 69 Eyes are so well known and loved for".
With that in mind it's all the more disappointing what booms out of the speakers. The atmospheric melody of the teaser is still there thank God, but the rest... On the one hand, "Red" is an anthem full of tragedy and pathos but at the same time it couldn't be more suitable for every day radio airplay. It's mainstream, absolute mainstream. And the voice of frontman Jyrki69 isn't as deep and dark as usual. To be honest, I probably wouldn't have recognised "Red"as a song by The 69 Eyes if it was played somewhere on the radio beforehand and the Finns are one of my absolute favourite bands!
The logical follow-up to the band's millennial milestones "Blessed Be" and "Paris Kills"? Sorry but somehow I can't see that at all regarding "Red"! That certain something which makes the "Helsinki Vampires" usually so special is missing. On that note: let's see how the rest of the album turns out. During an exclusive gig on 20th April 2012 in their hometown Helsinki, the Goth'n'Rollers played another song from "X" called "Love Runs Away" which sounded way more promising...
The music video for "Red" (filmed by Swedish director Patric Ullaeus in Gothenburg / Sweden) is missing on this single CD and also disappeared from video channels like YouTube after two days. Instead, a so-called "lyric video" has been made available which is way more suited for the song than the same old clichés of big mansions, fast cars and blonde Playmates.
Website of The 69 Eyes: http://www.69eyes.com/
Last Updated (Friday, 24 August 2012 11:39)